About Michael Heckert

Founder of OurCoordinates | Entrepreneur | Content Creator | BKFC Athlete

The Story Behind OurCoordinates

Michael Heckert is the founder and creative force behind OurCoordinates, a personalized jewelry brand that turns meaningful places into wearable keepsakes. Every piece in the collection is custom-engraved with GPS coordinates — the exact latitude and longitude of a place that holds deep significance for the wearer.

The idea was born from a simple belief: the most important moments in our lives happen somewhere. A first kiss on a park bench. A proposal on a beach at sunset. A hospital room where a child was born. Those places deserve to be remembered — not just in photos, but in something you can carry with you every single day.

Experience & Expertise

Michael brings years of hands-on experience in e-commerce, digital marketing, and brand building. As the owner of Heck Holdings, he oversees business operations, product development, and the creative direction of OurCoordinates from concept to customer delivery.

His professional background includes managing marketing strategy at Lazzara Outdoors, where he developed expertise in digital advertising, content creation, and audience growth — skills he now channels into building OurCoordinates into a nationally recognized personalized jewelry brand.

Michael is also a skilled content creator and video editor, producing all of the brand's visual content in-house. His hands-on approach ensures that every product photo, social post, and video authentically represents the brand's mission and values.

Beyond the Brand

When he's not running OurCoordinates, Michael is a competitive athlete in the Bare Knuckle Fighting Championship (BKFC). The same discipline, grit, and determination he brings to the ring are the same qualities that drive the brand forward every day.

Based in Tampa, Florida, Michael is passionate about travel, storytelling, and creating products that help people hold onto the moments that matter most.

Connect with Michael

• Instagram: @michaelheckert
• TikTok: @michaelheckert
• Email: michaelheckert@heckholdings.com
• Brand Instagram: @ourcoordinates

Why Trust OurCoordinates?

Every article, product description, and piece of content on OurCoordinates.com is written or reviewed by Michael Heckert — the founder who personally oversees the quality of every piece that leaves the workshop. When you read our blog, you're getting advice from someone who has spent years in the jewelry and e-commerce industry, not generic content from a faceless brand.

We stand behind every piece we sell with a commitment to quality craftsmanship, accurate engraving, and genuine customer care. Our coordinates jewelry has been trusted by thousands of customers for engagements, anniversaries, military homecomings, and life's most meaningful milestones.